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Vice President of Marketing
January 2004 to September 2005
Developed and implemented corporate
policies and procedures. Oversaw all tactical and strategic marketing
objectives for mortgage brokerage and mortgage banker with offices in
four states and licensing in 30 states. Developed strategic/tactical
traditional, online (viral) and direct marketing, and
public/media-relations plans, while ensuring RESPA compliance. Developed
tools to implement marketing plans and sales tools to increase sales,
including the Professional Referral Program and Circle of Influence
Program, resulting in
- 15 percent increase in gross revenue coming off the largest
refinance boom in U.S. history
- 445 percent increase in visitors at main/hub Web site
- 237 percent increase in visitors at Loan Consultant recruiting Web
site
- USA Lending Group ranked the fifth fastest growing company in Utah
- USA Lending Group ranked no. 70 on the Inc. 500
- USA Lending Group ranked no. 8 largest mortgage brokerage in the
country
Wrote, edited and laid out marketing materials, the customer
newsletter USA Money Mentor, the professional newsletter USA
Financial Focus, the finance professionals newsletter USA Market
Update, corporate
multimedia presentations, press releases, technical and training
materials. Oversaw tradeshow participation. Developed and maintained
corporate Worldwide Web sites (www.usaloanofficers.com, www.11loan.com,
www.usafsbohome.com). Managed Marketing Department Staff and Marketing
Department budget. Wrote TV and radio ad copy. Interfaced with trade
press and mainstream media as media representative and to negotiate
advertising contracts. Designed logos and graphics.
Marketing Director
August 2003 to January 2004
Developed and implemented corporate policies and procedures. Oversaw
all tactical and strategic marketing objectives. Developed
strategic/tactical traditional, online (viral) and direct marketing, and
public/media-relations plans. Developed tools to implement marketing
plans and sales tools to increase sales, including the FSBO Purchase
Market Program and Realtor Purchase Market Program.
Wrote, edited and laid out marketing materials, corporate multimedia
presentations, press releases, technical and training materials.
Interfaced with national, local and trade press. Developed and
maintained corporate
Worldwide Web sites (www.usaloanofficers.com, www.usafsbohome.com).
Managed advertising budget. Wrote TV and radio ad copy. Interfaced with
trade press and mainstream media to negotiate advertising contracts.
Designed logos and graphics. Developed USA Lending Group Style Guide
of standards for all corporate communication.
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